London, United Kingdom – Craft spirits from the Philippines took center stage when Destileria Limtuaco joined the Philippine Trade and Investment Center – London at the Wine and Spirit Trade Association (WSTA) Annual Conference 2017 on 12 September at the Royal Institution of Great Britain.
The oldest distillery in the Philippines presented their line of craft spirits at the Showcase Opportunity of the largest annual conference of the UK wine and spirits industry. Guests were treated to authentic flavors from the Philippines through cocktails featuring Manille Liqueur de Calamansi (Philippine lime), Manille Liqueur de Dalandan (Philippine orange), Paradise Mango Rum, highlighting the distinct flavors of the Philippine mango, the Amadeo Coffee Liqueur, made with four kinds of native coffee beans, and the Very Old Captain Rum sweetened by the finest molasses from the Philippines.
Destileria Limtuaco & Co. is an institution in the Philippines. Benny Aw, the company’s Senior Vice President, described it as a quality leader in the Philippine distilled spirits industry. “The company is also known for its innovation in products, processes and systems, and this has enabled the company to export its craft spirits and other brands throughout Asia and the US,” he said.
Brand Development Manager Aaron Aw added that Destileria Limtuaco has always wanted to expand to the UK because it is a good market for rums. “However, we didn’t have the opportunity until very recently, with the kind assistance of Commercial Counsellor Michelle Sanchez of the Philippine Trade and Investment Centre in the UK. She broached the idea of presenting our line of Philippine craft spirits to the UK market and the perfect event to do it was at the Wines and Spirits Trade Association 2017 Annual Conference where the key players in the UK distilled spirits industry would be,“ he added. Coming to showcase at the event, he said, “We took it as an opportunity to gauge the acceptability and appreciation of the UK market for our Philippine craft spirits.”