Two agencies of the Department of Trade and Industry (DTI) — the Board of Investments (BOI) and the Center of International Trade Expositions and Mission (CITEM) – support the vision of the Creative Economy Council of the Philippines (CECP) to put the country in the top five creative economies in Asia Pacific alongside South Korea, Japan, China, and India by 2030.
“A creative industry that generates jobs and new entrepreneurs is among the priorities of the Philippine government for the benefit of the economy,” Trade and Investments Promotion Group (TIPG) Undersecretary Nora K. Terrado said during the recent media conference held to formally present the upcoming CREATE Philippines.
To be unveiled in time for the 66th Manila FAME on October 20-22, CREATE Philippines will be an annual industry promotion platform to showcase the Philippines’ Creative and Content Industries to the international market. It is where creative professionals gather, connect, and catalyze new business through an open system that encourages sharing of innovative business ideas and collaborative opportunities. CREATE Philippines will focus on fast-growing creative sectors such as Visual Arts & Graphic Design, Communication Design, Advertising Content & Production, Film & Animation, Digital Games & Apps, and Music & Performing Arts.
Creative industries, such as animation and game development, fall under the fast-growing IT-BPM industry which the government pins its high hopes to due to its huge financial contribution to the Philippines’ economy. The IT-BPM industry generated more than $25 billion in revenue in 2016, and is expecting to double that with $40 billion and provide 1.8 million additional jobs by 2022.
The services industry belongs to the strongest and fastest growing sectors in the country. Fifty seven percent of the nation’s income in 2014 came from the services sector, which includes the Information Technology and Business Process Management (IT-BPM) sector.
The government, together with the private sector, are on the lookout for the next brand that the Philippines will be known for and where the country can earn royalties. According to Terrado, this can help the Filipinos’ services “reach not only the domestic market but also the world.” She challenged the creative industries to be aggressive in promoting its creative outputs and showcasing its wins to the world.
BOI has included creative industries in its 2017 Investment Priorities Plan, particularly in services that involve original content production such as animation, game and software development, and engineering design, among others. BOI’s Paul Edward Tajon described the agency as the “enabler” that’s going to “push the private sectors” to further develop their craft. Tajon is BOI’s lead coordinator to the private sector in the implementation of the plans and strategies of IT-BPM’s creative roadmaps.
CECP, a think tank strategy group comprised of members from several creative industries, is serving as the government’s “single point of communication” with private creative sectors. CECP is planning a pre-event for the creative marketplace happening sometime in October 2017 that will help pinpoint the high-potential creative industries in the country that needs the most support.
Tajon said that a creative roadmap will serve as a binding sector for the creative economy industry that has around 20 sectors. With the help of the creative industry roadmap, identifying the creative sectors that need the most development and have the biggest potential for growth will get easier. These industries must be strong enough to help put the Philippines as the number five, or dare say number one, creative economy in ASEAN.
BOI is participating at the maiden edition of CREATE Philippines at HallONE and the Philippine Trade Training Center (PTTC). CITEM, the export promotions arm of DTI, is the proud organizer of the three-day occasion, the first ever international creative industry trade event in the country.
The above article is published from the Centre for International Trade and Missions (CITEM), the export promotion of the Department of Trade and Industry (DTI).