London, England – The launch party of The Pineapple Room on 25 April 2017 at The Old Truman Brewery – a London hub for the new and the hip – “celebrates innovative and sustainable material solutions in fashion.”
Featuring the natural and sustainable textile innovation Piñatex™, the pop-up store at the heart of Shoreditch is a collaboration between brands showcasing footwear, watches, fashion, and design collections.
It was led by the independent London-based luxury footwear brand Bourgeois Boheme and ran from the 24th to 30th of April. The opening of the week-long pop-up and social hub coincided with the launch of Bourgeois Boheme’s SS17 Piñatex Footwear Collection which, according to the brand, enforces their “conscious sensibilities and dedication to support material innovation and technological advancement.”
Piñatex™ is a new fabric innovation made from pineapple leaves fibres sourced from the Philippines. It is described to resemble soft textured leather making it a great material for footwear, bags, fashion accessories and furnishing. Soon, Piñatex™ may find its way in the automotive industry with interest from major companies seeking eco-friendly alternatives.
Ananas Anam developed Piñatex™ from by-product fibres of the pineapple harvest – giving “new additional income for farmers while creating a vibrant new industry for pineapple growing countries.” With Dr Carmen Hijosa at the helm, Piñatex™ evolved from seven years of research and development to the hottest natural textile at the forefront of the sustainable fashion trend.
#bemorepineapple: The pop-up also featured Time IV Change Piñatex watches, Elisa Muresan Piñatex clothing, Maravillas Bags, Ultra-Tee organic unisex tees, Monkey Glasses, and pineapple inspired installations and prints by designer Andrew Macgregor.