London, United Kingdom – Philippine brands were declared winners of the prestigious World Branding Award 2016. Representatives from SM Supermalls and Fern-C were present at the World Branding Awards Gala Dinner, held at Kensington Palace on the 20th of September. Philippine Ambassador to the UK Evan Garcia and Commercial Attaché & Philippine Trade and Investment Centre London Head Kristine Umali were also in attendance to the event as special guests as well as to show support to the Filipino winners.
The World Branding Awards is the premier awards of the World Branding Forum, which recognizes the achievements and successes of brands around the globe. More than 2,800 brands from 35 countries were nominated for 2016-2017 and only 210 brands were awarded. SM Supermalls and Fern-C won Brand of the Year in Supermarket and Vitamins categories respectively. Steven Tan, SM’s Senior Vice President, and Tommanny Tan, Fern-C’s President and CEO, proudly received their trophies and proved that Filipino brands are globally competitive and truly world-class.
Among the other Philippine brand winners are Ayala Land (Property Developer), Jollibee (Fast Food Chain), Lucky Me! (Noodles), Meralco (Energy/Power), Petron (Petrol/Gas Stations), San Miguel (Beer) and Tanduay (Rum).
The World Branding Forum is a london-based global and non-profit organisation focused on improving standards in the branding industry not just for trade but also for consumers. It has recognized some of the world’s largest brands including Apple (US), British Airways (UK), Louis Vuitton (France), and Mercedez-Benz (Germany). More than 120,000 consumers voted for this year’s awards.